USABILITY TESTING: WE ASK OUR CUSTOMERS FOR THEIR OPINION, THEY KNOW US WELL.
Usability testing can cover several areas, such as testing the navigability of the website, but also testing the effectiveness of a service or product offered.
Mondial Marketing mainly uses CMR (Customer Relationship Management); CMR therefore concerns the management of customer relationships.
With CMR, we can develop tools to improve customer knowledge through data extraction and customer behavior analysis.
USABILITY TESTS ARE USED TO UNDERSTAND WHERE WE HAVE WEAKNESSES, AND THEN TO LOOK FOR SOLUTIONS FOR IMPROVEMENTS.
An excellent CMR system includes a number of facilities, both front and back office, with the aim of analyzing and measuring the data of the results achieved by the customer relationship.
We have various tools at our disposal for carrying out such a research:
Online-Chat
- Discussion forums
- FAQ
- An e-mail address for consultation
- Online ticket to report a problem or request help
- Navigation analysis
- Social Network
In recent years, it has been advantageous to offer questionnaires for appreciation that are addressed to customers and loyal users. You can send the questionnaire by e-mail or via a call center. Don’t worry, customers who know you well and use your products or services will be happy to spend 5 or 10 minutes of their time with a company or product they know well, so we give the customers space because nobody knows our shortcomings better than they do.
