{"id":810,"date":"2019-10-31T12:02:35","date_gmt":"2019-10-31T11:02:35","guid":{"rendered":"https:\/\/www.mondial-marketing.com\/servizi\/inbound-marketing\/"},"modified":"2019-11-04T08:44:33","modified_gmt":"2019-11-04T07:44:33","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/mondial-marketing.com\/it\/servizi\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"810\" class=\"elementor elementor-810 elementor-187\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a94c78f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a94c78f\" data-element_type=\"section\" 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class=\"elementor-section elementor-top-section elementor-element elementor-element-8916b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8916b5d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6260aab\" data-id=\"6260aab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749a193 elementor-widget elementor-widget-heading\" data-id=\"749a193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INBOUND MARKETING: ESSERE TROVATI DALL\u2019UTENTE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98721f1 elementor-widget elementor-widget-text-editor\" data-id=\"98721f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p> <span style=\"color: #ef7b00;\">Inbound Marketing<\/span> \u00e8 un termine utilizzato dagli esperti marketer per indicare una parte delle strategie di web marketing. Le strategie di marketing si compongono d\u2019Inbound Marketing, <span style=\"color: #ef7b00;\">Outbound Marketing<\/span>, servizi di analisi e statistica.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9dfba elementor-position-left elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"3b9dfba\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span >L\u2019Inbound Marketing \u00e8 l\u2019insieme di quelle <span style=\"color:#ef7b00\">strategie<\/span> mirate per farsi trovare sul web. Si compone di diverse discipline, le pi\u00f9 utilizzate dai web marketing specialist puntano a creare e condividere i contenuti delle proprie pagine web per farsi conoscere dal maggior numero di utenti.<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f309f4a elementor-widget elementor-widget-text-editor\" data-id=\"f309f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Creare contenuti pensati per rispondere ai bisogni degli utenti, <span style=\"color: #ef7b00;\">catturare la loro attenzione<\/span> e allargare la rete delle collaborazioni.<br \/>I temi di interesse dell\u2019Inbound Marketing sono:<\/p>\n<ul>\n<li><span style=\"color: #ef7b00;\">Creazione di contenuti<\/span><\/li>\n<li><span style=\"color: #ef7b00;\">Personalizzazione<\/span><\/li>\n<li><span style=\"color: #ef7b00;\">Muoversi in diverse direzioni<\/span><\/li>\n<li><span style=\"color: #ef7b00;\">Interagire<\/span><\/li>\n<\/ul>\n<p>Per ideare una strategia infallibile \u00e8 necessario seguire una serie di azioni che porteranno ad aumentare le visite al proprio sito web. Come gi\u00e0 detto in pi\u00f9 occasioni, i contenuti sono il punto di partenza indispensabile per rendere attendibile il sito web. Parliamo quindi del mestiere dello scrivere, questa \u00e8 un\u2019aria di interesse del SEO content specialist, che per professione scrive contenuti SEO e rende interessanti le pagine web.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538ee39 elementor-position-left elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"538ee39\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span >Non si vive di sole parole e anche l\u2019occhio vuole la sua parte! Per questo \u00e8 indispensabile rendere accattivante i contenuti delle pagine grazie all\u2019ideazione di immagini, infografiche e video.<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eec81a elementor-widget elementor-widget-heading\" data-id=\"1eec81a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA MISSIONE DELL\u2019INBOUND MARKETING \u00c8 CONDIVIDERE, INTERAGIRE, AMPLIARE IL RAGGIO D\u2019AZIONE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cdc6f elementor-widget elementor-widget-text-editor\" data-id=\"94cdc6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Per condividere i propri contenuti e dare risalto al logo aziendale, i Social Media sono lo strumento del quale occorre avvalersi. Facebook, Pinterest, Twitter, Google + sono i principali e i pi\u00f9 utilizzati. Non occorre essere inscritti a tutti i Social Media esistenti, basta capire quali sono quelli pi\u00f9 adatti al nostro business.<\/p>\n<p>L\u2019Inbound Marketing \u00e8 un mondo complesso e articolato che richiede molto impegno e tempo. \u00c8 un campo molto competitivo, per questo \u00e8 fondamentale affidarsi a degli esperti perch\u00e9 noi del settore siamo sempre aggiornati sulle ultime novit\u00e0. Per riassumere l\u2019Inbound Marketing si compone di:<\/p>\n<ul>\n<li>SMM Social Media Marketing<\/li>\n<li>SEO Strategy<\/li>\n<li>SEO Content<\/li>\n<li>SEO Local<\/li>\n<li>Webinar<\/li>\n<li>Video<\/li>\n<li>Landing Page<\/li>\n<li>Call to Action<\/li>\n<\/ul>\n<p>Riassumendo possiamo dire che l\u2019Inbound Marketing \u00e8 la tipologia di marketing che punta sull\u2019intercettare i clienti, essere trovati utilizzando gli strumenti e le caratteristiche del web.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec25f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec25f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d54dcf4\" data-id=\"d54dcf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae1d0b2 elementor-widget elementor-widget-heading\" data-id=\"ae1d0b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servizi Correlati<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1af3f7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c1af3f7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-582f3dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"582f3dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d563fb5\" data-id=\"d563fb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc8f8a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddc8f8a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/Mondial-Marketing?page_id=161\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e66cadd\" data-id=\"e66cadd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3644aa1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3644aa1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.mondial-marketing.com\/it\/servizi\/strategie-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">STRATEGIE MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-01df45a\" data-id=\"01df45a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b44c95 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b44c95\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.mondial-marketing.com\/it\/servizi\/web-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">WEB MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-43876bb\" data-id=\"43876bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f935d24 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f935d24\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.mondial-marketing.com\/it\/servizi\/outbound-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OUTBOUND MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INBOUND MARKETING: ESSERE TROVATI DALL\u2019UTENTE Inbound Marketing \u00e8 un termine utilizzato dagli esperti marketer per indicare una parte delle strategie di web marketing. Le strategie di marketing si compongono d\u2019Inbound Marketing, Outbound Marketing, servizi di analisi e statistica. L\u2019Inbound Marketing \u00e8 l\u2019insieme di quelle strategie mirate per farsi trovare sul web. Si compone di diverse &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mondial-marketing.com\/it\/servizi\/inbound-marketing\/\"> <span class=\"screen-reader-text\">Inbound Marketing<\/span> Leggi altro &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":695,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing - Mondial Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondial-marketing.com\/it\/servizi\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing - Mondial Marketing\" \/>\n<meta property=\"og:description\" content=\"INBOUND MARKETING: ESSERE TROVATI DALL\u2019UTENTE Inbound Marketing \u00e8 un termine utilizzato dagli esperti marketer per indicare una parte delle strategie di web marketing. Le strategie di marketing si compongono d\u2019Inbound Marketing, Outbound Marketing, servizi di analisi e statistica. L\u2019Inbound Marketing \u00e8 l\u2019insieme di quelle strategie mirate per farsi trovare sul web. 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