{"id":748,"date":"2019-10-31T11:22:51","date_gmt":"2019-10-31T10:22:51","guid":{"rendered":"https:\/\/www.mondial-marketing.com\/servizi\/call-to-action\/"},"modified":"2019-11-04T08:39:03","modified_gmt":"2019-11-04T07:39:03","slug":"call-to-action","status":"publish","type":"page","link":"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/","title":{"rendered":"Call to Action"},"content":{"rendered":"\t\t
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Startseite<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CALL TO ACTION: L\u2019ARTE DELLA PERSUASIONE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Call to Action<\/span> tradotto in italiano \u201cchiamata all\u2019azione\u201d, \u00e8 un invito a compiere un\u2019azione. Come strategia di Web Marketing<\/span>, le Call to Action sono elementi distinguibili che sollecitano il navigatore a compiere un\u2019azione<\/span> spinti dal nostro volere. Solitamente le Call to Action nell\u2019impaginazione grafica del sito web, assumono la forma di bottoni<\/span> o pulsanti attivi<\/span>, che a loro volta sono collegati a dei link che rimandano a pagine ben specifiche (Landing Page, Newsletter, Contact Form etc.).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tAffinch\u00e9 la Call to Action risulti efficace, e non venga snobbata dall\u2019utente, \u00e8 opportuno fare delle precisazioni<\/span>.<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La CTA<\/span> deve essere semplice e comprensibile, alla portata di tutti gli utenti. Deve essere chiaro il motivo per il quale \u00e8 fondamentale cliccare subito sul pulsane in questo momento e spiegare il vantaggio ad esso connesso. L\u2019utente giustamente si chiede: \u201c Ma perch\u00e9 devo cliccare ora, in questo preciso momento?\u201d<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019AZIONE DEVE DIVENTARE UNA CONSEGUENZA NATURALE\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Per fare in modo che l\u2019utente sia portato a compiere l\u2019azione in quel preciso momento, occorre fornirgli una valida motivazione<\/span>, questa \u00e8 la parte pi\u00f9 complicata. Non \u00e8 semplice far compiere a qualcuno un\u2019azione, soprattutto sul web. L\u2019inconsapevolezza (messaggio subliminale), che nel marketing pubblicitario televisivo si esprime come pubblicit\u00e0 occulta, \u00e8 tradotto nel Web Marketing come persuasione<\/span>, riuscire a convincere l\u2019utente a fare quello che gli chiediamo di fare (cliccare su quel bottone, compilare un formulario di contatto, acquistare il nostro prodotto).<\/p>\n

Ma perch\u00e9 l\u2019utente dovrebbe rispondere positivamente alla Call to Action? Di seguito tre trucchi da attuare:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Dare e avere<\/span>: far capire all\u2019utente che nel caso volesse eseguire il nostro suggerimento (quello di cliccare sul bottone) ne trarr\u00e0 comunque un vantaggio, un benefit.
  • Ne sono rimasti pochi, l\u2019ultima possibilit\u00e0<\/span>: far capire all\u2019utente che di quel determinato servizio, prodotto, offerta ne sono rimasti pochi, oppure l\u2019offerta \u00e8 valida ancora per pochi giorni.
  • Trasmettere competenza<\/span>: Dimostrare di essere autorevoli e esperti di ci\u00f2 che stiamo proponendo o parlando.<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    La \u201cchiamata all\u2019azione\u201d \u00e8 un ottimo mezzo e strumento di Web Marketing da introdurre all\u2019interno del proprio sito web, sopratutto se \u00e8 collegato a delle azioni veramente interessanti per l\u2019utente e utili per il possessore del sito. Solitamente le Call to Action sono inserite all\u2019interno di Landing Page che hanno come scopo la promozione, la vendita, l\u2019inscrizione alla Newsletter, il vantaggio di ricevere offerte e regali. Sembra che il colore pi\u00f9 efficace a catturare l\u2019attenzione dell\u2019utente sia l\u2019arancio, perch\u00e9 \u00e8 un colore che spezza e contrasta e spicca su tutti gli altri colori.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCAMPAGNE PUBBLICITARIE ONLINE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSEARCH ENGINE ADVERSTISING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tONLINE DISPLAY MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLANDING PAGE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tNEWSLETTER<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tPAY PER CLICK<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tDIRECT EMAIL MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    CALL TO ACTION: L\u2019ARTE DELLA PERSUASIONE La Call to Action tradotto in italiano \u201cchiamata all\u2019azione\u201d, \u00e8 un invito a compiere un\u2019azione. Come strategia di Web Marketing, le Call to Action sono elementi distinguibili che sollecitano il navigatore a compiere un\u2019azione spinti dal nostro volere. Solitamente le Call to Action nell\u2019impaginazione grafica del sito web, assumono …<\/p>\n

    Call to Action<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":695,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nCall to Action - Mondial Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to Action - Mondial Marketing\" \/>\n<meta property=\"og:description\" content=\"CALL TO ACTION: L\u2019ARTE DELLA PERSUASIONE La Call to Action tradotto in italiano \u201cchiamata all\u2019azione\u201d, \u00e8 un invito a compiere un\u2019azione. Come strategia di Web Marketing, le Call to Action sono elementi distinguibili che sollecitano il navigatore a compiere un\u2019azione spinti dal nostro volere. Solitamente le Call to Action nell\u2019impaginazione grafica del sito web, assumono … Call to Action Leggi altro »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondial Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-04T07:39:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mondial-marketing.com\/wp-content\/uploads\/2019\/10\/mondial-marketing-consulenza-call-to-action-cta-ottimizzati-google-online-advertising-web-solution-1024x1024.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mondial-marketing.com\/#website\",\"url\":\"https:\/\/mondial-marketing.com\/\",\"name\":\"Mondial Marketing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mondial-marketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.mondial-marketing.com\/wp-content\/uploads\/2019\/10\/mondial-marketing-consulenza-call-to-action-cta-ottimizzati-google-online-advertising-web-solution-1024x1024.png\",\"contentUrl\":\"https:\/\/www.mondial-marketing.com\/wp-content\/uploads\/2019\/10\/mondial-marketing-consulenza-call-to-action-cta-ottimizzati-google-online-advertising-web-solution-1024x1024.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/#webpage\",\"url\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/\",\"name\":\"Call to Action - Mondial Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/mondial-marketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/#primaryimage\"},\"datePublished\":\"2019-10-31T10:22:51+00:00\",\"dateModified\":\"2019-11-04T07:39:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/mondial-marketing.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servizi\",\"item\":\"https:\/\/mondial-marketing.com\/it\/leistungen\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Call to Action\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call to Action - Mondial Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondial-marketing.com\/it\/servizi\/call-to-action\/","og_locale":"it_IT","og_type":"article","og_title":"Call to Action - Mondial Marketing","og_description":"CALL TO ACTION: L\u2019ARTE DELLA PERSUASIONE La Call to Action tradotto in italiano \u201cchiamata all\u2019azione\u201d, \u00e8 un invito a compiere un\u2019azione. 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