{"id":1007,"date":"2019-10-31T15:55:33","date_gmt":"2019-10-31T14:55:33","guid":{"rendered":"https:\/\/www.mondial-marketing.com\/servizi\/outbound-marketing\/"},"modified":"2019-11-04T08:54:28","modified_gmt":"2019-11-04T07:54:28","slug":"outbound-marketing","status":"publish","type":"page","link":"https:\/\/mondial-marketing.com\/it\/servizi\/outbound-marketing\/","title":{"rendered":"Outbound Marketing"},"content":{"rendered":"\t\t
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Startseite<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OUTBOUND MARKETING: COMUNICAZIONE PUBBLICITARIA TRADIZIONALE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019Outbound Marketing<\/span> \u00e8 il marketing in uscita che tenta di raggiungere i consumatori attraverso la pubblicit\u00e0 generata sui media classici e attraverso il contatto con le persone. A seconda del luogo l\u2019approccio pu\u00f2 essere ampio (televisione) oppure diretto (DEM \u2013 Direct Email Marketing).<\/p>\n

L\u2019Outbound Marketing insieme all\u2019Inbound Marketing fa parte delle strategie di marketing<\/span>.<\/p>\n

Il marketing tradizionale non riguarda soltanto la comunicazione effettuata tramite TV e radio, ma anche le campagne pubblicitarie a pagamento e tutte le tipologie di pacchetti promozionali offerti dai motori di ricerca ed enti pubblicitari.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSolitamente l\u2019Outbound Marketing \u00e8 conosciuto come il vecchio modo di fare marketing<\/span>, infatti di questa tipologia fanno parte la pubblicit\u00e0 effettuata tramite i canali radio, televisivi e la classica pubblicit\u00e0 da stampa (offline marketing).<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019Outbound era conosciuto come il marketing che correva verso un\u2019unica direzione, infatti questa tipologia di marketing non consentiva l\u2019interazione con gli utenti, e non era possibile monitorare i risultai. A queste strategie \u201canalogiche\u201d di comunicazione, oggi vanno aggiunte le nuove strade della pubblicit\u00e0 a pagamento tramite i motori di ricerca come la SEA (Search Engine Advertising) e campagne pubblicitarie PPC (Pay per click).<\/p>\n

Possiamo quindi parlare della nuova stagione dell\u2019Outbound Marketing.<\/span><\/p>\n

Oggi grazie a Google \u00e8 possibile effettuare campagne a pagamento mirate, ed \u00e8 possibile gestirle sulla base delle proprie esigenze.<\/p>\n

Utilizzando Google Analytics<\/span>, si pu\u00f2 monitorare il successo di una campagna effettuata tramite Google AdWords. Oltre a Google \u00e8 possibile effettuare campagne a pagamento tramite gli strumenti messi a disposizioni per le aziende da Facebook.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEffettuare campagne pubblicitarie a pagamento non \u00e8 sufficiente per migliorare la visibilit\u00e0 e aumentare gli accessi al sul proprio sito web, ma se integrato ad altri tipi di marketing, pu\u00f2 rilevarsi una scelta vincente.<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tipologie di Outbound Marketing (marketing in uscita):<\/p>\n

Pubblicit\u00e0 radio\/TV
Telemarketing
E-Mail-Marketing
Fiere
Pubblicit\u00e0 sui giornali
Comunicati Stampa
DEM Direct Email Marketing (opuscoli, cartoline, cataloghi)
Sito web
Social Media
Brand Marketing (newsletter, gadget aziendali)<\/p>\n

L\u2019Outbound Marketing \u00e8 il modo tradizionale di fare pubblicit\u00e0, \u00e8 la pubblicit\u00e0 dell\u2019interruzione<\/span>, l\u2019utente sta svolgendo un\u2019azione (guardare un film, ascoltare la radio, controllare l\u2019email) e viene interrotto da una pubblicit\u00e0 commerciale. L\u2019Inbound Marketing invece \u00e8 un metodo meno invasivo, in quanto mira ad intercettare l\u2019utente rispondendo ad un suo necessit\u00e0 nel momento in cui ne ha bisogno.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Servizi Correlati<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tMARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSTRATEGIE MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tINBOUND MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tWEB MARKETING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUTBOUND MARKETING: COMUNICAZIONE PUBBLICITARIA TRADIZIONALE L\u2019Outbound Marketing \u00e8 il marketing in uscita che tenta di raggiungere i consumatori attraverso la pubblicit\u00e0 generata sui media classici e attraverso il contatto con le persone. A seconda del luogo l\u2019approccio pu\u00f2 essere ampio (televisione) oppure diretto (DEM \u2013 Direct Email Marketing). L\u2019Outbound Marketing insieme all\u2019Inbound Marketing fa parte …<\/p>\n

Outbound Marketing<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":695,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nOutbound Marketing - Mondial Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondial-marketing.com\/it\/servizi\/outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound Marketing - Mondial Marketing\" \/>\n<meta property=\"og:description\" content=\"OUTBOUND MARKETING: COMUNICAZIONE PUBBLICITARIA TRADIZIONALE L\u2019Outbound Marketing \u00e8 il marketing in uscita che tenta di raggiungere i consumatori attraverso la pubblicit\u00e0 generata sui media classici e attraverso il contatto con le persone. A seconda del luogo l\u2019approccio pu\u00f2 essere ampio (televisione) oppure diretto (DEM \u2013 Direct Email Marketing). 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A seconda del luogo l\u2019approccio pu\u00f2 essere ampio (televisione) oppure diretto (DEM \u2013 Direct Email Marketing). 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