SOCIAL MEDIA: UNTHINKABLE NOT TO INCLUDE THEM IN YOUR MARKETING STRATEGY.
Social Media Marketing (SMM) is advertising, real marketing campaigns that take advantage of the features of the different social media we have today. Use social media to gain more visibility on your website, to bring a product to market, to see what consumers think of you, or simply to enhance your company’s reputation.
As with all marketing activities, it is advisable to choose the right strategies and be careful, especially when it comes to social media marketing. Content balanceand coherence are crucial when you choose to publish to Facebook, Twitter, Google plus or Instagram.
It is important that users are not unnecessarily overwhelmed with pictures, contributions, videos and publications of their impressions. Mondial Marketingand its employees use social media daily for advertising purposes.
So, what is social media marketing?
SOCIAL MEDIA MARKETING IS ONLY AN OPPORTUNITY TO USE THE FUNCTIONS AND TOOLS OF SOCIAL MEDIA TO YOUR ADVANTAGE.
Yes, but what are the best social media to make advertising?
Choosing the right social media to conduct social media marketing campaigns is not easy, it depends on the type of activity or company you want to promote and the target audience. There are other reasons to use social media:
- Analyses (observation of consumer comments to carry out real sector studies)
- Statistics (to determine the level of sympathy for a product)
Facebook is the most used social media in the world and also the only one we have with a square. Like a city square, Facebook sees the transit of people of all ages, cultures, social backgrounds and interests.
Facebook is the social media that should never be missing when we talk about social media marketing.
Needless to say, to achieve results it is essential to plan a strategy, you have to work with social media for a specific goal, and nowadays the social media specialists can do their work.
Google Plus must also be considered when it comes to social media marketing, which is less used than social media (it ranks third in Italy), but it is fundamental when we talk about geolocalization on Google’s map.
Having a Google Plus page is important just because it’s Google. It may sound stupid, but Google is not just a search engine, Google is the web!
The second most common social media after Facebook is Twitter, this social media is defined as one of the most snobbish, not because the value of the content is unreachable, but because it is mainly used by public figures, writers, artists, actors, critics or a number of fans.
These are the most important social media that are used, but there are also:
- Flickr
- Vine
- YouTube
To be sure that you are making the right choice for your business, it is important to be supported by experts in the area, because it is just as important to choose the social media that are right for your business/commercial goals as to plan a proper strategy and achieve that goal.
