ONLINE-DISPLAY-MARKETING: ADVERTISING VIA OTHER WEBSITES
Online Display Marketing marketing seems to be an unknown term, in fact it is rarely used, except by insiders who are specialized in web marketing, like the Mondial Marketing team.
The advertising we call display (visible) is part of the online paid advertising. These areas, dedicated to online display marketing, are provided by dedicated managers to launch or promote a product that may be of interest to the user.
To give a more practical example, advertising posters on the highway, those who see the emptiness of the billboard and are interested, contact the phone number and will place their advertising in the desired space.
Online display marketing includes text, images, audio and video. There are different types of formats and advertising forms:
- Banner
- Buttons
- Site under
- Rich media
- Interspatial campaigns
- Superstitial
- Page Peel
- Skin
PAID ADVERTISING CAMPAIGNS THROUGH ONLINE DISPLAY MARKETING
I would like to focus on those types of display advertising that are the latest generation: the Page Peel. Page peels are a very attractive and dynamic type of online display marketing, in fact it consists of, at the top of a website, usually at the top right, inserting a flap as if it were a folded sheet, a second layer below the website we are looking at.
Page Peel attracts a lot of attention, especially because it is interactive, playful and animated.
When the user moves the mouse pointer over this folded virtual sheet, the page is displayed as a post-it to allow a look at our advertising. The latest development in display marketing is the Skin advertising format; it is a very direct advertising, present and not annoying as it integrates behind the main page of the website that houses this advertising space.
This type of online display marketing is preferable to the others because it is not intrusive and integrates perfectly into the layout of the website hosting it, also the type of format allows the creation and design of advertising graphics which are attractive and very pleasant to look at.
