MARKETING STORYTELLING: LET’S TELL AN EMOTION.
Storytelling is about telling a story, marketing strives to use the emotional qualities of visual storytelling and combining them with the logic and tools of marketing strategies. The storytelling tells an emotion, people are attracted by the stories told, they feel involved in what they see, so they decide to invest their time and their attention looks into a story.
A well told story can attract the user’s attention because it activates the parts of the brain that make it possible to follow the story and perceive it in a personal way. The user adapts the narrated story to his own ideas, experiences and everyday life. This is possible through a process called neural coupling. This is possible through a process called neural coupling.
Advertising realized according the rules of marketing storytelling can guarantee a return of the immediate image. By choosing a storytelling marketing strategy, we make it easier for users to understand the values and philosophy of your company, because we convey them through the the story of an emotion.
WHAT IS YOUR STORY? WHAT DO YOU WANT TO CONVEY?
In order to differentiate itself from its competitors, Mondial Marketing, offers its clients a much more personal web marketing strategy in addition to the most popular technical services, SEO strategies, social media marketing, advertising campaigns, etc. Storytelling was often used in television advertising campaigns in the mid-1980s, e.g. “Where there is Barilla, there is home” and every advertisement was a little story.
Unlike TV commercials, Marketing Storytelling aims to look at the company from a different perspective. Tell us your story…that’s what users will find in your company, what it takes to stand out from the competition.
Every human being has a different story, as does the history of every company. A company that has existed for many generations has many possibilities to express emotions through history. For example, you can create an info graphic that shows the development of the corporate brand or the old image from the beginning to the present day.
Various techniques and themes can be used to implement this type of marketing strategy. Mondial Marketing relies on an external partner for graphic and video support: IG-Global.
The most important thing is to understand that the heart of the project is the story to tell and in order to tell it, you can choose any medium (images, storyboard, video, infographics, Facebook wall). Keep to your corporate identity and plan the Storytelling Marketing campaign in detail.
