MARKET RESEARCH: INVESTIGATION AND IDENTIFICATION OF A PROBLEM
Market research analysis is a very useful service for companies, especially those that have not yet defined their identity guidelines, but also for companies that want to understand and analyze their “problems” and improve a service or product.
Mondial Marketing in particular represents a digital marketing plan based on online market research.
Market research has been used as a strategy to support companies since the 1920s. Market research allows a better understanding of certain aspects, trends or problems so that targeted decisions can be made on the basis of the research carried out.
Market research is useful to understand the exact point of loss and find a suitable strategy to correct it immediately. Today’s market research analyses include:
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- Data gathering
- Type of research
- Strategy
In summary, market research can be carried out to identify the problem, analyze it in detail, find solutions and of course ensure that it does not reoccur.
For an in-depth analysis, 2 types of sources can be used:
Primary sources related to research by specialized agencies such as Mondial Marketing. A/B tests, online focus groups, usability tests or Google Analytics are carried out. Secondary sources are those provided by the web, such as the ability to monitor tastes, statistics and the target group use the applications for companies that are provided by Facebook in particular.
Website analysis, to understand which page is most viewed, which product is clicked on most and which service is most appreciated, is necessary to improve business performance and invest in what the public seems to appreciate most.
With social media, on the other hand, we can not only quantify access, but also analyze product satisfaction based on the comments and reference targets we propose.
Applications are not a self-purpose, but should at the same time fulfill the goals of users and companies. We are aware of the fact that it is difficult to satisfy everyone: Monitoring, analyzing and satisfying data and statistics on the web without affecting the user too much.
