REALIZATION OF INFOGRAPHICS: ENRICHMENT OF WEB CONTENT
Infographics are the most popular tools to attract the attention of users and improve the content of articles. It is a way to generate traffic on the website or blog, explain a service and is also very suitable for sharing within social media.
But what is an Infographic?
Infographics are a collection of data and statistics that is accompanied by images, colours and symbols. In general, infographics are created to make it easier for the reader to read newspapers and journals, which are usually used monthly by daily newspapers or magazines. These types of infographics are rich in content and data, and the creation of a complete infographics (data, statistics, industry studies, analyses, flowcharts, images, etc.) usually takes three to four weeks.
Infographics for the web, on the other hand, are much simpler and focus on emotional impact and summary. They are generally used to summarize the content of a post, to compare two or more similar situations (e.g. Apple vs. Microsoft), or to make the explanation of a service offered by a company generally more beautiful and useful.
Infographics are among the most frequently seen and shared content on Social Media, graphic designers struggle with needle marks on Pinterest (Pinterest is the social media best suited for publishing infographics). Pinterest is one of the least used social media for the publication and exchange of infographics. The verticality of the publication of the pins leads to the creation of narrower and longer infographics (because they are more usable for the smartphone).
FOR INFOGRAPHICS, CONTENT AND LAYOUT ARE IMPORTANT.
The creation of an info graphic in the sense of SEO Content requires the right strategy, because it is important that you attract the attention of the user. As already mentioned, an infographic for the web focuses not only on the image, but also on the content and quality of the text inserted into it. Mondial Marketing uses its SEO content specialists, who in turn work with IG-Global to implement the graphics project. However, in order to design an info graphic in the best possible way, it is good to have a few suggestions in mind:
- Know how to select and use colors
- Subdivision of the infographics into subject areas (facilitates reading)
- Use different fonts and sizes to underline concepts
- Compare multiple situations to get the right perspective
- Divide categories into boxes to create order
These are just simple tips to avoid making mistakes if you want to create your own infographics, but one essential point that you should not forget is that the infographics correspond to the content of the proposed topic or article.
